Do you know the ROI of addressing your trust issues?

Work is changing. The future of work is a topic that continues to trend along with discussions of how automation, artificial intelligence (AI), climate change, demographic shifts, the gig economy, remote work, globalization, and rapid technological innovation are transforming work, culture, and relationships.


Tools and process certainly play an important role in successfully navigating this rapid change, but they’re not enough. As management thinker and author Tom Peters observed, “Technique and technology are important, but adding trust is the issue of the decade.” 


It turns out the the return on investment for addressing this issue of trust is extraordinary.

Image of a gold chain link engraved with the word "Trust"

The High ROI of Trust

Paul Zak, author of The Trust Factor, the founding director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University, and his team found that compared with people at low-trust companies, people at high-trust companies report

  • 74% less stress

  • 106% more energy at work

  • 50% higher productivity

  • 13% fewer sick days

  • 76% more engagement

  • 29% more satisfaction with their lives

  • 40% less burnout


These findings align with PWC’s report, the Workforce of the future: The competing forces shaping 2030, where it’s noted that, “trust is the basic currency underpinning business and employment.”


Trust is also connected to the bottom line. The Great Place to Work Institute partners with Fortune to produce the 100 Best Companies to Work For. In past years, they found that “Companies whose employees praise the high levels of trust in their workplace are, in fact, among the highest performers, beating the average annualized returns of the S&P 500 by a factor of three.” Their research shows that “trust between managers and employees is the primary defining characteristic of the very best workplaces,” so it’s not surprising that trust makes up about two-thirds of the criteria.  

Investing in Trust

In our work with leaders and organizations from around the world, we’ve noticed a stumbling block when it comes to addressing trust issues and developing thriving organizations. While more and more leaders agree that trust is critical to strategy, performance, culture, and change management, many are struggling with where to start.

The thing is, they don’t have to! There is no mystical formula to trust. Earning, strengthening, and even restoring trust are the results of the application of real, practical Trust-Centered skills – skills that can be learned.


And we’re excited to be sharing them and seeing leaders and organizations thrive as they put them into action.


So where do you start to level-up your trust skills? Here are a few options you might consider:



Knowing the high value of trust issues, what actions are you taking to develop this critical asset?

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