Optical illusions aren’t the only thing that trips our brains up and gives rise to mismatches between our perception and reality. We also frequently deceive our brains when we compare ourselves to others, quite often comparing to the best in class or to someone’s highlight reel they’ve curated on Instagram, TikTok, LinkedIn, or elsewhere.
We’re excited to re-introduce ourselves to you as Spotlight Trust™.
Unfortunately, we’ve all experienced the feeling of having been seen, heard, understood, and ignored. This dismissive combo leaves us with a terrible feeling that is alienating and erodes trust.
Oftentimes, this feeling is inadvertently created when intending to include others on the path to doing the right thing.